Projects
New Clients Through Marketing Analytics
As an intern, I collaborated with a team to conduct comprehensive data analysis for potential clients. We utilized four distinct databases to gather critical information, including distance, detailed profiles, and pricing. This spreadsheet presents our consolidated findings, enhanced with conditional formatting to visually rank lead compatibility. This data-driven approach enabled CRUX to make informed strategic decisions and significantly accelerate their business growth.
Saving Lives Through Social Media
To address a budgetary challenge at HXP regarding essential first aid kits, we launched a targeted social media campaign. We created engaging content and curated posts to raise awareness and drive donations. This initiative not only generated significant community engagement but also provided a sustainable solution to our potential overspend, successfully meeting our ongoing procurement needs.
New Customers Through Large Events
In my current internship, our team of three collaborated to develop a 'Big Pitch'—a strategic proposal aimed at significantly increasing Maverik's brand awareness through innovative initiatives. As Maverik, a Utah-based gas station, continues its nationwide expansion, we conceptualized and presented a multi-state marathon event. Click 'Explore' to see our comprehensive planning, preparation, and presentation process.
Showcasing Products Through Product Marketing
This portfolio showcases a mock marketing campaign developed for ON's #SoftWins promotion. I strategically focused on the Cloudmonster shoe, utilizing a soft color palette to visually communicate the campaign's core message: running should be a comfortable and effortless experience. This project encompasses various promotional elements, including social media stories, posts, and video content.
Introducing New Products Through Market Research
During my Junior core coursework at BYU, our team of four completed a detailed market analysis project. We selected a product, conducted thorough research, collected significant data, and developed new strategies to expand its market share. Over several months, we refined our data and created practical innovations to drive growth. This project utilized industry databases, including Circana, Brandwatch, and Qualtrics.
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